Designing this mirror, however, is not what Prince is about. Instead he has a more manageable goal—a kind of nonreflective shine. When faced with the spectacle of Frieze, you can either call for a moment of silence or choose to show the shiniest sexiest thing in the entire tent. Prince sees the great potential of the latter. Following the Hickey talk, the critic Matthew Collings told me that “the shadow of the current moment is a desire for aesthetic guidance.” For those scared of shadows, Prince is a comforting light.