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The store will offer a selection of Vuitton's Monogram Multicolor bags and small leather goods as well as "Editioned Canvasses" of the Monogramouflage design created jointly by Murakami and Louis Vuitton artistic director Marc Jacobs, with whom the artist has collaborated since 2003. The pattern heralds a new product line that will be launched at the Brooklyn Museum Louis Vuitton store on June 1 and then sold in selected Louis Vuitton stores worldwide.

"© MURAKAMI" debuted at the Museum of Contemporary Art in Los Angeles in late 2008, where it also featured a Louis Vuitton store, a move that drew considerable controversy. However, according to Murakami, "The shop project is not a part of the exhibition; rather it is the heart of the exhibition itself. It holds at once the aspects that fuse, reunite, and then recombine the concept of the readymade. The Louis Vuitton project brings to life a wonderful new world."

Perhaps to blunt some of criticism, Vuitton has announced plans to donate a portion of the revenues generated at the store on the evening of the exhibition’s gala to the Federal Enforcement Homeland Security Foundation. The Brooklyn Museum has also announced that Vuitton is underwritting the store’s construction and is responsible for its staffing and operation.