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Victoria & Albert Museum Springs for Stones Logo

By ARTINFO

Published: September 2, 2008
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Courtesy John Pasche
The Victoria & Albert Museum has bought the original drawings of the Rolling Stones logo created by John Pasche.

LONDON—The Victoria & Albert Museum has bought the original drawings of the Rolling Stones' tongue and lips symbol for its permanent collection, the Guardian reports. With $92,500, half of which was provided by the Art Fund charity, the V&A secured the winning auction bid for the drawings done by British designer John Pasche in 1970.

Mick Jagger found Pasche when the designer was a 24-year-old postgraduate at London's Royal College of Art. Jagger was looking for new talent to design band paraphernalia, and after Pasche designed a tour poster, he was commissioned to create a band logo.

"I wanted something anti-authority, but I suppose the mouth idea came from when I met Jagger for the time at the Stones' office. I went into this sort of wood-paneled boardroom and there he was. Face to face with him, the first thing you were aware of was the size of his lips and his mouth," Pasche said.

Initially he was paid just £50 ($89), but when the Stones copyrighted the design, Pasche got a share of royalties rights, which he later sold for a lump sum. He told the Guardian that the money earned from the present sale of the original drawings will go toward private-school tuition for his son.
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