Perhaps taking a page from Chanel's book, with its much-discussed Mobile Art pavilion, Prada has announced a new collaboration with Pritzker Prizewinning architect Rem Koolhaas and his think tank AMO at his Office for Metropolitan Architecture (OMA). The project, called Prada Transformer, will be a changeable structure that accommodates four different combinations of façades and floor plates for a number of art, cinema, and fashion events in Seoul.

The form of the structure is derived from a tetrahedron. Cranes will be used to rotate and flip the plates so that each side, representing a different cultural program, will have its turn as the structure's façade. The plates are four steel-framed shapes: a hexagon, a cross, a rectangle, and a circle.

The Transformer will be located next to Seoul's 16th-century Kyeonghee Palace. Events will be held from the end of March to July 2009.

"The interesting thing about this building is the acknowledgment of the Transformer as a dynamic organism, opposed to simple a static object which arbitrarily fits programs," said Koolhaas. "Prada Transformer helps add an extra dimension regarding the treatment of this typology by allowing it to be molded in real time, depending on the specific programs it intends to facilitate inside."

Prada and Koolhaas previously collaborated on the fashion house's $40 million flagship store in Soho, opened in 2001.