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The new building could replace the Frank Gehry–designed Guggenheim Bilbao, just a ten-minute walk away, as the Basque city's main tourist attraction. That building played an important role in increasing tourism, something other cities have since tried to replicate. Some critics think the new health department building will have a similar effect on Bilbao, while others consider it an expensive gimmick. 

"Is it going to be the new Guggenheim? I could not say. But according to the local press it is the most photographed building in the city," said Coll-Barreu.