© Jasper Joffe and Idea Generation Gallery

Jasper Joffe in his studio

Tracey Emin Wolfgang Tillmans Aya Takano in New York Live from Italy, It’s Artissima The Appendix: Tracey Emin, Damien Hirst, Pipilotti Rist, and Paul H-O Tracey Emin Tracey Emin Defends New Hirst Paintings When in… London

Send a letter to the Editor

Save to Del.icio.us Digg this

In an undertaking that is part sale, part exhibition, and part performance art, and that is billed quite literally as "The Sale of a Lifetime," Joffe will put on offer for five days at London's Idea Generation Gallery everything he owns — artwork, teddy bears, books, stereo, photo albums. He will keep only the clothes he is wearing.

The event is being marketed as a renaissance of sorts for the artist, who recently left his gallery and was left by his girlfriend. And Joffe is 33, "the age at which Jesus died and was born again," according to the press release. As such, that magic number will recur throughout the exhibition, which is to be installed in 33 lots, each for sale for £3,333 ($5,480). Merchandise includes countless paintings by the artist (including one of Heinrich Himmler, similar to the Himmler portrait that Charles Saatchi famously bought from Joffe in 2008), artwork by Wolfgang Tillmans and Tracey Emin, a signed copy of Henry Kissinger's book Diplomacy, a white linen suit Joffe wore to his Royal College graduation, antique stuffed bears, and a large flat-screen TV.

The show/sale runs July 29 through August 2, with a private viewing July 28.