Tips for Novice CollectorsBy Jacquelyn Lewis, Marisa Rindone
Published: July 29, 2009
“A lot of galleries are working with their artists to try and meet this market need. Economic and political crisis always shakes things up and creates a more interesting dialogue,” says Helen Allen, executive director of the Pulse contemporary art fair, which runs annually in Miami and New York. “It’s a difficult time, but it’s a time when people can really think outside the box and be a little bit more creative in their outreach.”
The Art of the Risk
The World Beyond Chelsea Off-the-beaten-path galleries are also a likely place to find bargains, since they’re often committed to supporting newer artists. Galleries in lower Manhattan and Brooklyn may be slightly more accessible than those in Chelsea. Small art blogs and Web sites with the same aim, such as Etsy.com, are good places to look. “It doesn’t have to cost $100,000 to be good,” says Rob Kalin, founder of Etsy, which offers hundreds of thousands of artworks and other handmade items, many with a price tag of less than $100. “Our big goal is to enable people to make a living making things. There are probably artists on the site whose work will be very collectible in 10 years, but it’s more about what art should be about: surrounding yourself with work that you want to see and experience in your everyday life. It’s great to know you’re supporting the artists too.”
Buy Direct “Find art walks and open studio events in your area where you’ll have the chance to meet artists and buy directly from them,” says Cris McCall, director of the Hollywood, Calif.-based Tinlark gallery, which specializes in affordable art and offers lots of diminutive pieces. She also recommends M.F.A. shows and school Web sites. “Graduating artists are affordable and keen to sell their work,” she says. “If you see a piece you like, call the school — they should be happy to pass along your information to the artist.”
Use Your Intuition
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