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New Twist on Corporate Sponsorship: Lending Out Complete Exhibits

Published: August 24, 2009
Although corporate-sponsored exhibitions tend to be looked down upon by museums suspicious of commercialization, the current economy is lessening negative feelings about such shows. Today, the New York Times looks into the phenomenon, focusing on a show at Atlanta’s Millennium Gate Museum that includes works drawn exclusively from Bank of America.

In surveying museum professionals on both sides of the fence, the piece examines the pros and cons of these borrowed collections. What is most essential in holding an exhibit such as this in a major museum, according to Museum of Modern Art Director Glenn Lowry, is “curatorial independence." In other words, the museum's curator must have as much say as the sponsor's. Others, such as Holly Block of the Bronx Museum of the Arts, note that corporate-sponsored shows can only help a museum, contributing artwork an institution might not be able to feature otherwise.

Other museums that have benefited from these kinds of corporate shows include New Jersey’s Montclair Art Museum, whose exhibit “The Wyeths: Three Generations” was put together by Bank of America and ended up being one of the museum’s most popular shows. Says Rodney M. Cook Jr., president of the foundation that owns Atlanta’s Millennium Gate, “If our new museum can improve on the value of the bank’s collection, God bless America.”

Read more at the New York Times.

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