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International Edition
May 24, 2012 Last Updated: 4:31:AM EDT

Rodarte to Partner with Catherine Opie and Alec Soth on Art Book

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Rodarte to Partner with Catherine Opie and Alec Soth on Art Book

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by Emma Allen
Published: July 22, 2010

Sisters Kate and Laura Mulleavy, the adorable powerhouse-duo behind the fashion label Rodarte, are just about as busy as James Franco these days, conquering every creative field heretofore explored by man. They have been especially occupied with art world collaborations, working with LACMA on a texting-based art project and partnering with Renaissance woman Kim Gordon for an art exhibition. Now, in the duo's firmest embrace yet by the art world, they are putting out a book in which the contemporary artists Catherine Opie and Alec Soth interpret their designs through photography. Called "Rodarte, Catherine Opie, Alec Soth," the tome is being published by JRP Ringier and will be released in the U.S. at the end of November.

The text for the project will be composed by Reena Spaulings co-director John Kelsey, who this year wrote an article titled "Riches to Rags" on Rodarte for the April issue of Artforum. (The piece included such, let's say, mystical passages as, "If the typically European strategy is to construct avant-garde gestures around the inversion of established, legible codes (aristocratic or bourgeois), an American vernacular is corrupt in advance, the border between high and low long since dissolved. Here, it is less about turning the queen on her head than a matter of tracking mutations in the desert, where celebrity and nothingness have always shared a strangely productive cohabitation.")

Hopefully this project will be received more favorably than Rodarte’s cosmetic line for MAC, which has been panned of late for its gauche choice of color names. One nail polish was dubbed "Juarez," inspired by the colors of the notorious drug-murder-and-abject-poverty-plagued town in Mexico of the same name, through which the Mulleavys recently road-tripped. (The town is particularly associated with grisly crimes against women.) Rodarte, fittingly, named one of its MAC lipsticks "Ghost Town."

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