The unlikely union of Lady Gaga and Polaroid may represent the perfect storm of name recognition: the world-famous pop star brings in the youth, while the photography company has a lock on all things vintage and nostalgic. This deluxe combine payed off — and for a good cause — in a star-studded initiative called "Made in Polaroid," which invites an eclectic mix of designers, actors, and artists to take photographs with the Polaroid GL10, an instant mobile printer from Lady Gaga's new line of Polaroid products.
Participants include Jim Lambie, Marilyn Minter, Rob Pruitt, Nate Lowman, Jean Pigozzi, Chase Jarvis, and James Franco, among others. The 50 resulting Polaroid works will be auctioned off at Phillips de Pury on September 14 to benefit Free Arts NYC, a nonprofit devoted to arts programming for underserved children. Many of the pieces are single-mounted images, such as Pruitt's snapshot of a lesbian couple in front of City Hall with under a "Just Married" banner, or Pigozzi's portrait of himself underwater, winking at the camera. A few are multi-print mosaics, including Kinsey's collage of photographs that, tacked up together on an art board, create an image of paint-splattered flowers.
The one thing these Polaroids have in common is the tool used to print them: the GL10, the first product to be rolled out from Lady Gaga's Grey Label Polaroid line. A mobile printer about the size of a paperback, it can shoot out 3-by-4-inch photos in 40 seconds — a kind of time commitment that undoubtedly appealed to James Franco and the other altruistic but overscheduled participants in "Made in Polaroid."
No word yet on whether celebs will be interpreting one of Gaga's less conventional products, the GL20 glasses, for the next Free Arts NYC fundraiser.
To see exclusive images from the "Made for Polaroid" project, click the slide show at left. The "Made for Polaroid" exhibition will be on view at Phillips de Pury at 450 West 15th Street in New York City from September 7-14.
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